The Real Marketing Strategy Challenge

You are about to discover the solution to why your marketing doesn't work.

Hint: It's not because you don't have enough budget.

Take the Challenge

Take control of your growth

Building sustained growth is based on your ability to get new people to know you, like you, and trust you.

Time: Monday thru Friday

5 Day Focused Commitment

Spend 1 to 2 hours per day for 5 days. Take the homework seriously. You'll get out of this what you put in.

Final Results

Clear, Actionable Growth Plan

Businesses don't plan to fail, they fail to plan. Build a plan that gets real results in 5 days.

This Class is For

CEOs, CMOs, VPs & Marketing Pros

This challenge is designed for those responsible for the planning of growth for purpose-driven businesses.

Billy Robbins presents

The Real Marketing Strategy Challenge

Does this sound like you?

You've tried every marketing fad and nothing works.
You're spending time and money on local SEO, webinar funnels, and social but it feels like a waste of money.
Referrals are the only kind of marketing that seems to work.
Your team is busy, but nothing feels cohesive—or effective.

If you feel like your marketing is all over the place, you’re not alone. Most businesses don’t have a real marketing strategy—they’re just doing stuff.

It's time to build a real strategy.

Join the 5-Day Real Marketing Strategy Challenge and:

Create a clear, actionable marketing plan tailored to your business.
Learn how to align your efforts for maximum impact.
Stop wasting time on busywork and start focusing on what really works.

This isn't another theory-filled workshop that's really just a sales pitch. By the end of 5 days, you’ll walk away with a real strategy you can implement immediately.

Here's what we'll cover each day:

Day 1: Find Your Focus
Clarify your business goals and define your unique value.

Day 2: Know Your Best Customers
Identify your ideal customer, their biggest needs, and core buying motivators.

Day 3: Build Your Map
Build a step-by-step roadmap for your customer journey.

Day 4: Develop Your Systems
Create an action plan for developing your marketing systems.

Day 5: Data & Optimization
Learn how to measure results and continually improve through optimization.

Jason Batt, CFP®, ChFC®, MBA

Founder of Open Door Financial

"Intent Company Founder, Billy Robbins is one of the wisest business consultants I’ve ever worked with. He spent hours with me crafting a message for my company. His wisdom and perspective brought some “lightbulb” moments that helped reveal the highest purpose for my business – the deepest reason of why my business was raised up. And when I couldn’t articulate it myself, Billy skillfully gave me words and messaging for the company that captured my uniqueness in the marketplace. Working with Billy was one of the best business decisions I’ve ever made.

He has a way of simplifying a complex world. And he can help a business write a story for itself that will inspire people beyond the marketing. "

Transform Your Marketing with The Intent Method™

Are you tired of throwing money at marketing your business with new social media campaigns and email sequences

Do you often start new marketing initiatives but fail to see them fully matured? If so, you're not alone.

Many business owners face these challenges, and the solution lies in a strategic, customer-focused approach to marketing.

Welcome to The Intent Method™, a comprehensive course by Intent Company, designed to help you create and develop brand advocates through effective customer journey marketing strategies.

The Intent Method

The proven process for purpose-driven brands to grow revenue, reduce cost, and make a greater impact.

BRAND
INTENT

Clearly define the purpose & passion for your business, unique value, and what you do better than anyone else.

CUSTOMER INTENT

Understand the core buying motivation of your best customer. Who are they, where are they, and what do they really want.

CUSTOMER JOURNEY MAP

Create an effective marketing strategy by mapping your best customers’ path to purchase.

MARKETING AUTOMATION

Build automated sales & marketing systems for reliable results, scalability, and ongoing growth.

CONVERSION OPTIMIZATION

Leverage data, split-testing, and conversion rate optimization for continual improvement of campaigns.

The Next Challenge Starts

March 10th - 14th

Add to Cart

5 Days of Strategy Training with Billy Robbins
Action Plan Worksheets
Access to Real Marketing Strategy Challenge FB Group
Replay Videos

Add to Cart

5 Days of Strategy Training with Billy Robbins
Action Plan Worksheets
Access to Real Marketing Strategy Challenge FB Group
Replay Videos
1-Hour of Daily QA Calls
Foundations: Content Marketing Course ($2,000 Value)
10 Times of Value Guarantee*

The Intent Company Belief

We believe the goal of all business is to develop and reproduce Brand Advocates!

The power of customer journey marketing

Brands that commit to customer journey marketing see up to 80% higher revenue, 60% higher profits, and their customers spend up to 64% more than brands that don't.

80%

Higher Revenue

60%

Higher Profits

64%

Customer Will Spend More

Data from ZenDesk report.

The Problem with Traditional Marketing Approaches

Many businesses fall into the trap of chasing the latest marketing trends without a coherent strategy. This "Shiny New Toy Syndrome" leads to fragmented efforts and wasted resources.

You might be experiencing symptoms such as:

Uncertainty about what's working and what's not
Frequent launches of new marketing initiatives that never reach maturity
Disjointed marketing efforts that fail to work together cohesively

The Customer Journey: Principles Over Tactics

At Intent Company, we emphasize that principles should dictate methods. Strategies are more important than tactics.

One key principle is simple: Serve people and solve problems. By focusing on the customer journey, we help you understand and engage with your customers at every stage, from awareness to advocacy.

Understanding the Customer Journey

The customer journey is the backbone of our approach. Here's a breakdown of the key stages:

Awareness: Who is your customer? Help them recognize a problem.

Affinity: Build a connection with your audience. Make them like you.

Action: Gain their belief, even if they don't trust you fully yet.

Advocacy: Earn their trust and turn them into loyal brand advocates who buy repeatedly, leave positive reviews, and provide referrals.

The goal of all marketing activities should be to reproduce brand advocates.

Grow your business, empower your marketing, and serve your customers by taking the Intent Method Workshop today!

Tailor Your
Approach

Customize your marketing strategies to meet the unique needs and behaviors of your customers for higher engagement and conversion rates.

Streamline Your Efforts

Implement automated systems that handle repetitive tasks, freeing up your time to focus on strategic growth and customer relationships.

Navigate With Precision

Map out every step of your customer’s journey, ensuring a seamless and personalized experience from awareness to advocacy.

Maximize Your Reach

Create and distribute macro content like webinars and e-books, then repurpose it into micro content for social media, blogs, and emails.

Enhance Sales Process

Improve your sales funnel with automated appointment scheduling, lead nurturing, and follow-ups to close deals faster and more efficiently.

Build Loyal Advocates

Develop strategies that turn satisfied customers into brand advocates who provide referrals, leave positive reviews, and promote your business organically.

Engage at scale

With fast, personalized, and human-guided conversations

Optimize your workforce

Give your team so much more time back to focus on active and exciting opportunities, instead of spending their time chasing them down

Gain intelligence and insights

Understand your sales funnel with real-time conversation data and metrics

Boost pipeline

Fuel your team with qualified sales-ready opportunities

Automate follow-up

Make sure no potential opportunities slip through the cracks

Optimize lead qualification

By leveraging AI and people to do the heavy lifting

FAQs

What if I don’t have a marketing team?

This challenge is designed for businesses of all sizes. Whether you’re a solopreneur or have a team, you’ll leave with an actionable plan.

How much time will this take each day?

Set aside 1–2 hours daily to complete the tasks and attend the sessions.

What will I learn in this challenge?

You'll learn how to map out your customer journey, implement personalized and automated marketing systems, and create strategies that convert customers into loyal advocates.

Transform your marketing with a Real Marketing Strategty. Serve people, solve problems, and watch your business thrive.

"Billy is one of the few marketers I know specializing in maximizing your returns hidden in your current customer base. You owe it to yourself and your business to learn more about his advocacy marketing system."

Tim Fitzpatrick

Fractional CMO | Podcast Host | Rialto Marketing

How Do You Know The Intent Method Works?

Intent Company Founder, Billy Robbins, has successfully applied the Intent Method Principles for the last 19-years. Here's list of some of the brands he's helped.

William is without doubt one of the smartest internet marketing experts I've worked with. His knowledge in digital marketing and E-Commerce optimization is outstanding - as is his passion, talent and notable work ethic. I recommend William as a 10 out of 10 without hesitation.

Amos W.

Ecommerce & Digital Marketing Director

Since working with Billy I have seen an increase the productivity from both myself and my employees. The tools and expertise Billy has equipped us with has resulted in an increase in sales and time management.

Chad L.

CEO

Billy posses technical aptitude, marketing savvy, and genuine appreciation for the relationships he fosters, and you will begin to understand the impact can have on you, a business or a community. To this day, I employ digital marketing tactics he taught me, and always know I can lean in and work harder when I hit a wall.

Mike M.

Director of Digital Marketing

William and I have had the pleasure to work on several digital services engagements and a variety of accounts. He engages with enthusiasm, leads his team by example and has a keen eye for customer success. William (Billy) is a model for his genuineness and creativity. He is a valued colleague and a great team member.

Ken C.

Strategy, Operations, & Branding Consultant

"I have been working with Billy and his awesome team for the last 4+ years and he has helped me transform the way I think about online marketing, offline marketing, and customer relations in general. More than that though Billy’s heart and passion and dedication shines through in all of his work and his support has been instrumental for my family business over the years. I’m excited to see where we can continue to grow and take things in the years to come! I highly recommend Intent Company for anyone wanting to take their knowledge and business to the next level. "